Why Princess Cruises Is Embracing Country Music Like Never Before
![Why Princess Cruises Is Embracing Country Music Like Never Before](/content/images/size/w1200/2024/06/women.png)
Princess Cruises has become the exclusive cruise line partner for the Academy of Country Music (ACM), blending the love of cruising with the heart of country music. This unique partnership kicked off on May 16 at the 59th ACM Awards Show, hosted by Reba McEntire. Princess Cruises celebrated "Country Music’s Party of the Year" by hosting live interviews with artists and nominees from the Princess Stage on the ACM Awards red carpet.
As part of this groundbreaking collaboration, Princess Cruises is now the presenting sponsor for the "ACM Live from the Red Barrel Lounge" series at the Academy’s headquarters in Nashville. This summer series will showcase exclusive performances from new and emerging country artists, many of whom will also perform on select future Princess voyages.
John Padgett, president of Princess Cruises, expressed his excitement about the partnership: “Princess is incredibly proud to partner with the ACM and to showcase the next big country stars. Country music has a special place in the hearts of many of our guests, and this partnership allows us to bring unparalleled experiences onboard to combine that love for cruising and country music in a unique and memorable way.”
Princess Cruises will also be a key supporter of the ACM Honors in August, celebrating special award honorees, off-camera category winners, and the ACM Industry and Studio Recording Awards.
The Academy of Country Music, founded in Los Angeles in 1964, has grown from a regional Southern California trade organization to a national powerhouse. In 2022, the ACM made history as the first major award ceremony to exclusively livestream on Amazon Prime. The ACM continues to promote new artists, rising stars, and established superstars, while supporting charitable causes nationwide through ACM Lifting Lives.
Since its first cruise from Los Angeles to the Mexican Riviera in 1965, Princess Cruises has become one of the most iconic cruise brands in the world. From its co-starring role as the setting of the beloved "Love Boat" television series to its current fleet of 16 innovative cruise ships sailing to 330 global destinations, Princess Cruises offers unparalleled vacation experiences.
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